On June 30, 2016, the process of opening offers and selecting a “Company specialized in digital marketing to develop the digital marketing and promotion strategy for Central America in Europe” was carried out in SICA’s premises.
Several companies presented their technical and financial offer in a timely manner, being selected by the Evaluation Committee made up of representatives of COMECATUR and CATA staff who based on qualifications recommended to hire the company 4M SAATCHI & SAATCHI of GUATEMALA/ATREVIA.
4M SAATCHI & SAATCHI of Guatemala will be the company in charge of developing the digital marketing strategy of Central America in six markets in Europe.
