The closing event of the 2018 Central America Innovation + Tourism Talk took place on November 2nd at the Best Western Plus Belize Biltmore Plaza Hotel in Belize City. Twenty-nine business with 30 representatives participated in the event. This represents 4% out of the total number of Central American participants, and 7% of the companies registered in all the events in the region.
The hotels represented 50% out of the total of the participating companies, followed by the Tour Operators with 24% of the business fabric of the event. Thirty percent of the participants were general managers of the companies, and another 30% were executives.
Central America Innovation + Tourism Talk provides the tools to be part of the regional marketing strategy of the region
Mr. Manuel Heredia, Minister of Tourism and Civil Aviation
His Excellency, Manuel Heredia, Minister of Tourism and Civil Aviation of Belize and President Pro Tempore of the CATA Board of Directors, inaugurated the event after an expressive speech addressed to the private sector of Belize, in which he stated that this was a historic moment, as it was the first time that Central America has been able to coordinate and organize seven tourism innovation workshops throughout the region, carried out under the technical coordination of CATA, and the support of Belize with the Pro Tempore Presidency.
The Minister told entrepreneurs that the 2018 Central America Innovation + Tourism Talk would provide the tools to become part of the region’s digital strategy, allowing them to be more competitive in a constantly changing environment. He also highlighted that digital marketing costs 62% less than traditional marketing.
Minister Heredia stated that both the Government of Belize and the Ministry of Tourism and Civil Aviation have been, and are, key entities in generating, leading, and developing initiatives that culminate in major projects, which do not receive the recognition or publicity they deserve, and CATA seems to suffer from the same problem, since many of the initiatives coordinated by this Agency for the region go unnoticed.
