In carrying out the planned actions for the promotion of the Central American multi-destination in the European target markets for the period 2016-2017, the Central American caravans in Paris and Milan took place in the context of the WTM 2016 fair.
The events in Paris, led by CATA and representatives of the private sector members of FEDECATUR, resulted in a large attendance of wholesalers, travel agents, and mass media that gathered on November 10 in the exclusive Salon Des Miroirs to enjoy the Morning of Central America.
In Italy, Central America hosted a high-quality event by presenting and promoting the multi-destination product of the region. The event took place on November 11 in the exclusive conference center of the Hotel Meliá in the city of Milan, Italy’s economic and industrial capital. CATA accomplished a high rate of participation of the main players in the Italian tourist industry and the media.
The last caravan scheduled for this 2016-2017 cycle will be held in the context the ITB fair in Berlin and will take place in the city of Barcelona on March 6, 2017.