CATA carried out a private bidding process to develop the “best prospect” studies for the multi-destination product. The studies aim at improving the promotion and positioning of Central America in the British, Spanish, and German markets, with the implementation of effective and efficient actions based on the design of strategies and relying on expectations and demands of the best tourist prospects, and of potential interest for the region.
Euromonitor, the North American company selected from the process, has an excellent record working in Central America. As a result of this hiring, CATA expects to have an updated document on the potential demand of the best prospects by country of origin, with a focus on multi-destination and long haul travelers, and a report on the positioning of the Central America brand in those specific markets.