With the objective of having a general outline of the initiative, a critical path, actors, and a definition of the components for the construction of a financial product for the Micro-Small-Medium Tourism Enterprise Program, Central America is developing a series of participatory workshops through the Secretariat for Central American Tourism Integration (SITCA) and the support of the Central American Bank for Economic Integration (BCIE).
CATA was part of the second workshop that took place in Panama City on September 21, and it will have the opportunity to contribute to the formulation and definition of the conceptual framework of the program components, especially in the Marketing and Promotion component.