The Gran Tikal Futura Hotel, in Guatemala City, was the platform from which the second event of the 2018 Central America Innovation + Tourism Talk was launched on October 23, 2018, before more than 110 representatives of 64 Guatemalan tourist entities.
The Guatemalan audience represented 15.76% out of the total Central American participants, while its companies represented 15% out of the participating companies at the regional level. The Tourism Operators reached 52% out of the total participants of the national event and represented 29% out of the total attendants to the events throughout Central America. Executives represented 54.55% of the participants in Guatemala, and 17.27% were general managers.
Guatemala will continue fostering and putting innovative ideas into practice
Mr. Jorge Mario Chajón, Minister of Tourism of Guatemala
In his keynote speech at the 2018 Central America Innovation + Tourism Talk held in Guatemala, Jorge Mario Chajón, Minister of Tourism of Guatemala, said that the World Tourism Organization considers that digital advances and innovation are part of the solution to the challenge of uniting continuous growth with a more sustainable and responsible tourism sector.
Therefore, the use of innovation and digital advances offer tourism opportunities to improve inclusion, the empowerment of the local community, and the efficient management of resources, among other objectives within a broader sustainable development program.
Minister Chajón reiterated the commitment of INGUAT to continue fostering and putting into practice innovative ideas capable of revolutionizing the way in which tourists enjoy the unparalleled experience of visiting Guatemala.
Technological advances direct us towards tourists who have the world in the palm of their hands
Luis Rey, President of the Guatemalan Chamber of Tourism (CAMTUR)
In his message to Guatemalan businessmen, Luis Rey, President of the Guatemalan Chamber of Tourism (CAMTUR), emphasized the constant advances in telecommunications, information technology, databases, networks, internet, mobile and wireless technology, global positioning systems, and smartphones, among others, stressing that every day new mobile applications are created that direct us to a digital tourist who has the world in the palm of his hand, and is increasingly more connected and more autonomous.
