Under the slogan “Centroamérica Makes Me Feel Alive”, CATA launched its digital strategy for the promotion and positioning of the region in its European target markets in June 2017.
The campaign, which has an exceptional graphic line, has increased its Facebook community by 14%, accurately projecting the fascinating majesty, mystical cultures, and archaeological and natural heritage of the region, while at the same time, with the reinforcement of the contents of the videos by vloggers invited by CATA, the campaign managed to reach an audience of more than three million people located in the different target markets.
