In order to reinforce in an innovative way its digital marketing strategy for European markets, CATA carried out a campaign with videos by vloggers from Spain, Germany and the United Kingdom. This campaign was divided into two groups: the first group visited the Belize, Honduras and Guatemala in June 2017, and provoked the interest of the media in the region that devoted articles to their journey; the second group carried out its visit in October in the context of the 2017 CATM Fair, visiting El Salvador, Nicaragua, Costa Rica and Panamá.
The posts on Central America published to date by these vloggers have reached an audience of half a million visits, triggering 200 thousand interactions, which equals to 143.33% of over-compliance with the goal established by the campaign, which was carried out for six months. In addition, we must add the public that have enjoyed the stories and videos published on Instagram and YouTube about their trips to Central America, which to date have reached a total of 600 thousand spectators.
Thanks to the participation of these young communicators and their videos, it has been possible to reach more than one million Europeans who have been able to enjoy the travel experience and the beauties and virtues of the region as a multi-destination.
