Campaign with vloggers’ videos – Europe Says: I like Centroamérica
In order to reinforce in an innovative way its digital marketing strategy for European markets, CATA carried out a campaign with videos by vloggers from Spain, Germany and the United [...]
Central America strengthens its projection towards German speaking markets
As a member of the ARGE (Arbeitsgemeinschaft Lateinamerika), CATA participated in the October 2017 roadshow that visited the cities of Vienna, Stuttgart, Erlangen and Dresden. This roadshow, one of the [...]
Central America launches the multi-destination offer catalog in German
The ARGE 2017 roadshow was the launching platform for the German version of the multi-destination offer catalog. This promotional and dissemination tool for the regional offer was received with great [...]
Central America successfully inaugurates its pavilion at the WTM Fair in London
As is tradition, the Central American countries made their traditional ribbon cutting to inaugurate the Central American pavilion at the WTM Fair held in London between November 4th and November [...]
Press Trips 2017
The work of brand positioning through the diffusion of the attractions and tourism strengths of Central America had great relevance during the year 2017, period in which the region was [...]
2017 Familiarization Trips
During the year 2017 CATA mobilized a total of 101 European wholesalers, of which 68.31% traveled to the region during the 2017 CATM Fair. A total of 183 familiarization trips [...]
CATA’s experience captures the interest of Spain’s Public Administration Network
The Ibero-American Congress of Public Innovation held in October 2017 in Tenerife, and organized by the Cabildo de Tenerife, the General Foundation of the University of La Laguna and NovaGob [...]
Central America strengthens its knowledge about its target markets in Europe
During the year 2017, CATA carried out market research focused on learning and determining the expectations and demands of the best prospect tourist for the multi-destination. By the second half [...]