CATA strengthened the technological innovation capabilities of the Central American tourism sector
In June 2017, the “Digital Marketing and Social Media Workshop for Multi-Destination Products,” promoted by the PPT-Costa Rica and chaired by its Minister of Tourism, Mr. Mauricio Ventura, took place [...]
2017 – Year of the digital strategy: “Centroamérica Makes Me Feel Alive”
Under the slogan “Centroamérica Makes Me Feel Alive”, CATA launched its digital strategy for the promotion and positioning of the region in its European target markets in June 2017. [...]
Campaign with vloggers’ videos – Europe Says: I like Centroamérica
In order to reinforce in an innovative way its digital marketing strategy for European markets, CATA carried out a campaign with videos by vloggers from Spain, Germany and the United [...]
Central America strengthens its projection towards German speaking markets
As a member of the ARGE (Arbeitsgemeinschaft Lateinamerika), CATA participated in the October 2017 roadshow that visited the cities of Vienna, Stuttgart, Erlangen and Dresden. This roadshow, one of the [...]
Central America launches the multi-destination offer catalog in German
The ARGE 2017 roadshow was the launching platform for the German version of the multi-destination offer catalog. This promotional and dissemination tool for the regional offer was received with great [...]
Central America successfully inaugurates its pavilion at the WTM Fair in London
As is tradition, the Central American countries made their traditional ribbon cutting to inaugurate the Central American pavilion at the WTM Fair held in London between November 4th and November [...]
Press Trips 2017
The work of brand positioning through the diffusion of the attractions and tourism strengths of Central America had great relevance during the year 2017, period in which the region was [...]
2017 Familiarization Trips
During the year 2017 CATA mobilized a total of 101 European wholesalers, of which 68.31% traveled to the region during the 2017 CATM Fair. A total of 183 familiarization trips [...]










