In June 2017, the “Digital Marketing and Social Media Workshop for Multi-Destination Products,” promoted by the PPT-Costa Rica and chaired by its Minister of Tourism, Mr. Mauricio Ventura, took place [...]

Under the slogan “Centroamérica Makes Me Feel Alive”, CATA launched its digital strategy for the promotion and positioning of the region in its European target markets in June 2017. [...]

In order to reinforce in an innovative way its digital marketing strategy for European markets, CATA carried out a campaign with videos by vloggers from Spain, Germany and the United [...]

As a member of the ARGE (Arbeitsgemeinschaft Lateinamerika), CATA participated in the October 2017 roadshow that visited the cities of Vienna, Stuttgart, Erlangen and Dresden. This roadshow, one of the [...]

The ARGE 2017 roadshow was the launching platform for the German version of the multi-destination offer catalog. This promotional and dissemination tool for the regional offer was received with great [...]

As is tradition, the Central American countries made their traditional ribbon cutting to inaugurate the Central American pavilion at the WTM Fair held in London between November 4th and November [...]

The work of brand positioning through the diffusion of the attractions and tourism strengths of Central America had great relevance during the year 2017, period in which the region was [...]

During the year 2017 CATA mobilized a total of 101 European wholesalers, of which 68.31% traveled to the region during the 2017 CATM Fair. A total of 183 familiarization trips [...]